University of Cambridge-Social Media And The Impact On Marketing Communication

Program Background

Since the early 21st century, the channels and ways people get news and information have grown exponentially and become more diverse and influential. Digital and social media play an important role in guiding what information we receive and how we access, process and share that information. Network media not only has an impact on our community environment, but also is closely related to our lives and values. The information and images disseminated online can affect people’s work lives, social interactions, and even their emotional well-being. The information disseminated by social media in particular has a huge impact, so we must learn how to:

• communicate in the digital world
• evaluate and guide the correct dissemination of social information through social media
• disseminate information responsibly through social media
• use social media for online academic research.

Speak of social media, marketing communication is involved, as refers to the process by which an enterprise discovers or excavates the needs of prospective consumers and makes them understand the product and then buy it. In this case, insight marketing as it is an activity, process and system that brings economic value to customers, clients, partners, and the whole society in the process of creating, communicating, disseminating, and exchanging products.

Program Description

In this course, we will cover some basic communication theories for understanding digital, social, and mobile media marketing. After several weeks of content, students will develop ideas for conducting their own research in the field. We will practice defining a research question, proposing a research design, and will begin collecting and analyzing data to answer the question.